However, digging in a bit more, it becomes clear that wine, as a product, does not fulfill some of the basic requrements of being a ‘Long Tail’ product. Tens of thousands of producers, millions of SKU’s, lots of passionate consumers. On the face of it, wine would seem to be the perfect “Long Tail” category. In this book, he put forth a case that describes the niche strategy of businesses, such as Itunes or Netflix, that sell a large number of unique items, each in relatively small quantities, and the belief the business done with the small volume items, when taken together, can in fact be larger than the sales of the few high volume items. There continues to be a lot of discussion in the wine world about “The Long Tail”, and am sorry to have to go against the prevailing trend and advise that there is no “Long Tail” for wine – at least not in the ‘category killer retailer’ sense.įor those who are unfamiliar with the concept, a few years back, Chris Anderson, Editor-in-chief of Wired Magazine, wrote a book entitled “The Long Tail”: Why the Future of Business is Selling Less of More. Elmo Rd., Bldg 2 Suite 200 Austin TX 78744Ĭorpus Christi 36 434 45th St Corpus Christi TX 78405 Houston 83 8045 Northcourt Rd Houston TX 77040Īmarillo/El Paso/Odessa 80 329 N Nelson St Amarillo TX 79107 San Antonio 21 6511 Tri-County Parkway Schertz TX 78154ĭallas / Fort Worth 97 1010 Isuzu Parkway Grand Prairie TX 75050 It’s an act of complete futility, but that is exactly why we are doing it. It went something like this:Īh heck, Hugh thinks he can get West Texas cowboys to give up their beer and go for Stormhoek. So, we asked the crazy cartoonist to something a bit more, um, Cheap.įinal Budget $127.42. ![]() Now that we have a deep pocketed owner, we thought: WTF, he’ll spring for a Superbowl ad and maybe a minute or two on 60 Minutes, but with 30 second Super Bowl ads going for a cool, $ 3 Mill, he told us to scale it back a bit. A poster on fuckyeahcamus blog, who did extensive searches on it, including The Stranger, where it also is not, muses " As we know and is exemplified through the proliferation of quotes misattributed to minds like Gandhi or Einstein (“If you judge a fish by its ability to climb a tree…”), the Internet loves to put words into the mouths of well-known intellectuals.Ah the challenges of marketing on a budget. Of Choice by an American psychologist Barry Schwartz, and Al Gini's Why It's Hard To Be Good. The quote spread over the internet from The Paradox Should I kill myself or have a cup of coffee? Falsely yours, ![]() Then in times in which I can’t help doing anything but? Walking half-asleep, only half-looking at it every now and ![]() Should I stareīack at the existential abyss that haunts me so and tryĭesperately to grab from it a sense of self? Or should I keep Others deal with this thing called courage. My heart beating so and develop my wings on the wayĭown? Or should I step back from the edge, and let the Pages? Or should I sit here and do nothing, nobody’s askingĪnything of me after all. Should I cut myself open and pour my heart on these " My dear, I don’t know what to do today, help me decide. This one comes from a fake letter of unclear origins, ironically signed "falsely yours": Today?", " By your actions or your silence, you, too, enter the fray", and so on. Just walk beside me and be myįriend" " Life is a sum of all your choices. Don't walk in front of me I may not follow. ![]() To find out there is", " Don't walk behind me I may not lead. They include " I would rather live my life as if there is a God, and die toįind out there isn't, than live my life as if there isn't, and die Gaetani even has papaer on it The noble art of misquoting Camus. But, apparently, misquoting Camus, or even fabricating quotes is something of an enterprise.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |