We just decided to do something sort of magical. That’s designed to give you a feeling of a courtyard of a country estate, either in Napa or Tuscany or any of the French wine regions. ![]() There’s also a glass pyramid on top to let in natural light. There are florals around all the walls and ceiling. It’s all natural and beautiful and handcrafted.Ī: It’s called the Atrium. Our beautiful floor had to come in from Italy, and of course it was a fortune. And that’s one of the things that makes it feel enchanted, experiential, environmental and warm. So it’s like a twilight park-picnic experience. Then once you step into the place, it’s almost a surrealist experience insofar as the front dining room has a lot of trees in it. It obviously took a lot of effort to create that sensation. The way I imagined it is like a pie crust has been placed over these bricks and it just looks inviting. All of them had to have that hundred-year-old, weather-beaten feel with multiple layers of paint so that nothing is aggressive. Every brick has been meticulously crafted. Those cities have the same kind of turn-of-the-century storefronts, right? So we have gone to great lengths to create this experience that begins before you’ve even entered the property. So I took design elements from Paris and London and parts of New York. There are obviously no European storefronts in Florida because we’re in Florida. Q: When you say “familiar,” what are you referring to?Ī: For example, our facade is designed to look like a European storefront. And then you will have food that is equally on par. So you’ll have what I refer to as an enchanted experience in terms of the environment. So it’s the combination of the familiar and the innovative that really goes together. The design is unique, but it’s also meant to be very warm and inviting. ![]() From our marketing all the way to our offerings of food and drink, and really everything in between is very thoughtfully curated. Q: What’ll make a diner want to go to TIMBR as opposed to one of the many other restaurants in the area?Ī: One of the things that makes TIMBR very special is that it is very high-concept. Plus, we have incredibly high ceilings, another really cool feature. That’s a very unusual offering for a restaurant. So it enabled us to have three different experiences for our guests that are all tied together, but that are also distinctive. ![]() It also is a really cool venue insofar as it has three separate spaces - two dining rooms and a lounge upstairs. One of my partners was involved in the venue previously housed at that location, and he just loved it. It gives us the opportunity to have “the first of its kind,” particularly for this market.Ī: When golden opportunities present themselves, you have to take that. It’s a new frontier for Southern Florida, as things move a bit north, with Miami being the anchor. He calls it his “most elaborate and complex work to date, a masterwork that is the culmination of everything that has led to it.”Ī: Obviously it’s a city that’s emerging. Its years-in-the-making, multimillion-dollar reincarnation as TIMBR constitutes his 34th launch of a specialty destination property. Having risen to notoriety as one of the flamboyant, petulant Club Kids of the ’80-’90s New York nightclub scene, Tronn went on to throw parties for Madonna, helm fashion shows for Gaultier and produce the E! TV series “Rich Kids of Beverly Hills.” He has now set his innovative, experiential sights on a turn-of-the-century building on West Las Olas Boulevard. Also an artist, he’s among the founders of Miami’s Wynwood Arts District. Here, he’s known for his vivifying work with iconic South Beach nightclubs Liquid and Crobar and Ice Palace Film Studios in downtown Miami, as well with the Greater Miami Convention and Visitors Bureau. Michael Tronn is a ringmaster for the 21st century, an impresario for the multiverse.Īnd now, a restaurateur who is bringing high-concept sensory eclecticism to downtown Fort Lauderdale with TIMBR, a long-awaited restaurant and lounge due to open the first week of December.Ī kaleidoscopic creative force, Tronn’s immersive, holistic approach to marketing, launching and staging projects has generated 1,000-plus events and activations in New York, Los Angeles and South Florida. Monday, September 18th 2023 Home Page Close Menu
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